AI · Crypto · Enterprise Transformation
Building at the edge of what's about to be normal.
I'm Asaf Kuper — Director & Architect Manager, AI Business Solutions at Microsoft. I help enterprises turn AI vision into measurable business transformation: a leader, dealmaker and relentlessly customer-obsessed driver of agentic enterprise change — who still gets his hands dirty and builds. Advisor to crypto startups, early on Copilot and OpenAI, obsessed with applied AI.
Sound familiar?
The problems
I solve.
If your AI ambition keeps stalling before it reaches the P&L, you're not alone. These are the patterns I spend my days solving inside the enterprise — and the ones I speak and write about most.
Your AI pilots never reach production.
Demos dazzle, then stall. I architect the unglamorous path from proof-of-concept to a system that actually runs and moves the number.
Agent hype, no ROI.
Everyone's bolting agents onto broken workflows. I redesign the whole value chain first — then place intelligence only where it pays.
Your contact center is stuck in 2019.
Routing, not reasoning. I bring agentic CCaaS where context follows the customer and service adapts in real time.
Transformation that won't scale.
Tribal processes, leaky handoffs, delivery held together by heroics. I build operating models that survive the next stage of growth.
The board can't see the AI bet.
No clear thesis, no measurable outcomes. I translate frontier tech into board-grade strategy and a number leadership can stand behind.
You're moving too slow.
Competitors are compounding with AI while you deliberate. I help you build and ship faster — and I'll get my hands dirty doing it.
Who I am
Leader, transformer,
builder.
I'm Director & Architect Manager, AI Business Solutions at Microsoft — a leader, transformer and visionary who helps enterprises turn AI ambition into measurable business outcomes. I drive agentic transformation across Dynamics 365 Customer Engagement and the AI layer reshaping it, and I'm obsessed with the customer at every step.
I lead at scale — eight-figure delivery portfolios and large, multinational teams — but I'm a builder at heart. I was hands-on from the earliest days of Copilot and OpenAI, and I still make my hands dirty: prototyping, dictating to agents running parallel work, shipping. An empathic leader who makes the people around him better.
Early in crypto before it was consensus, AI-obsessed since the first real demos. I advise crypto startups, sit on boards as a NED, speak at events, and host "Asaf & Friends." The throughline: I turn what's next into what enterprises actually run.
What I'm
betting on.
Three forces reshaping how value gets created. I work where they overlap.
Artificial
Intelligence
AI, obsessively — from the first ChatGPT demos to copilots running inside real enterprises. I help teams move past the wow and into deployed, accountable systems that change unit economics, not just the pitch.
Crypto &
Web3
An early believer, active investor and advisor to crypto startups. I look past the cycles to where blockchain quietly becomes infrastructure: real-world assets, provenance, and trust — like diamonds earning an unforgeable history on-chain.
Agentic
Transformation
My day job and my obsession: thought leadership at AI Business Solutions EMEA, Microsoft — driving agentic transformation across all of Dynamics 365 Customer Engagement (Service, CCaaS, Sales, Marketing, Field Service). Customer-obsessed, outcome-first: I turn enterprise platforms into change that actually lands in the P&L.
Leadership
at scale.
I carry the number and the vision at once — owning enterprise transformation from the boardroom slide to the production cutover.
I lead with vision and empathy — customer-obsessed, accountable for the outcome, making the people around me better. Eight-figure portfolios, large multinational teams, hard deadlines, regulated enterprises. But I never left the workshop: I still prototype, dictate to agents running in parallel, and get my hands dirty when it counts.
The assessment
How agentic
is your org?
Five levels separate the companies that use AI from the ones rebuilding around it. Find your level — then the one above it.
LEVEL 01 — THE PROMPT USER
You ask. AI answers.
Summaries, rewrites, the odd draft. Genuinely useful — but AI is still a clever tool on the side, not part of how work actually happens.
NEXT → Turn one-off prompts into repeatable plays your team reuses every week.
LEVEL 02 — THE MAGICIAN
You've found the leverage.
A handful of repeatable prompts and workflows save you hours every week. You feel the edge — but it's still personal productivity, not an org capability.
NEXT → Hand whole tasks to AI — research, reporting, ops — not just snippets.
LEVEL 03 — THE POWER USER
AI runs whole workflows.
Research, reporting, support, analysis — handled end to end. This is where smart companies quietly start rethinking roles and org structure.
NEXT → Connect the systems so agents work across your whole stack, not in silos.
LEVEL 04 — THE BUILDER
You orchestrate an operating model.
Agents operate across CRM, inbox, data, meetings and knowledge base. You've stopped "using AI" and started running an AI-powered operating model. This is where most of my enterprise work lives.
NEXT → Make learning velocity your moat — redesign how work happens, continuously.
LEVEL 05 — CREATIVE MODE
Fully AI-pilled.
Absurd learning velocity. You build faster than teams used to execute, and you continuously redesign how work happens around you. The gap to everyone else compounds daily.
NEXT → Stay here. Keep the edge. This is the game now.
Not sure where you land? Take the 60-second test — get your level and a shareable card.
The thesis
"The gap between what's technically possible and what's actually deployed is where the next decade of value lives. I spend my time closing it."
— Asaf Kuper
Selected
writing.
All posts on LinkedIn →
AI · WORKFLOW
Workflow imagination — the skill that separates winners from tourists.
Everyone asks "where can we use an agent?" Wrong question. Redesign the whole value chain — then decide where intelligence participates.
Read on LinkedIn →AI · FUTURE OF WORK
AI just gave us our voices back.
25 years of typing to each other. Now I dictate once and direct agents in parallel — the strategist, not the bottleneck.
Read on LinkedIn →AI · LEADERSHIP
Prompting is on its way out. Imagination is what's next.
The ritual is fading; the discipline stays. The new edge is imagining an outcome big enough for agents to go build.
Read on LinkedIn →↳ Real posts, newest first — opens on LinkedIn.
The series I host
Asaf &
Friends.
Conversations with operators, founders and thought leaders shaping AI and crypto — where the next ideas get pressure-tested before the rest of the world catches on.
All episodes on YouTube ↗
Ways to
engage me.
Things I take on personally — alongside my role, never in competition with it.
My consulting, architecture and delivery work happens inside my role at Microsoft — that's where I help enterprises directly. Outside of it, here's how we can work together.
ON STAGE
Keynote · PanelKeynotes & speaking.
Talks and panels on applied AI, the agentic enterprise, and where crypto actually matters — sharp, specific, and free of hype. Available worldwide.
Book me →BOARDROOM
NED · NEDnetNon-Executive Director & boards.
Open to NED appointments and advisory boards at non-competing companies — bringing enterprise AI, transformation and Web3 fluency into the room where strategy is set.
Enquire →THE SHOW
Asaf & FriendsThought leadership & the show.
Come on Asaf & Friends, swap notes, or pull me into a conversation worth having on AI and crypto — where the next ideas get pressure-tested out loud.
Watch & reach out →